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Market research horticulture graphic design and interior design firm, and lately its digital branding arm, has partnered with the web-design firm Audubon on a striking new logo.
Audubon designed the new logo, while Research Horticulture tailored it to its needs. As I described in my previous coverage of the new logo here and here, it incorporates a silhouette of the plant kingdom (rather than just the word “horticulture” in a cartoony and over-formal style) and reflects an exciting era of smart plant growth. Research Horticulture has been hired by several major greenhouse manufacturers, as well as by the large and exciting new company, Horta, which sells grow kits to home gardeners.
In the past, I’ve lamented that “wildly-successful” startups don’t seem to follow standard corporate branding traditions. That is clearly not the case with Research Horticulture, the new logo represents a clear and bright evolution from a logo that was the byproduct of a period of great flux within the company. And it’s an exciting time to be working in the horticulture industry.
As my wife, Maria, says, “The older your baby gets, the better.” In some ways, a vibrant horticulture industry is almost like a baby. At first, it’s wildly youthful and enthusiastic about growth and innovation. Then, as it matures, it settles down and gets a bit more responsible. Finally, as it approaches adulthood, it becomes downright conservative.
In my previous post, I argued that despite their hype, virtual networks need an intermediary layer like the telephone system before they are useful to people. These projects are based on the idea that virtual networks are an alternative way to perform commerce, and that they are technologically so sophisticated that they will likely replace actual businesses. That is not likely to happen.
The basic problem with virtual networks is that they tend to be based on their own independent information silos, rather than their central role in maintaining an efficient, secure and useful backbone for connectivity. When you look at the many networks that now exist, it is easy to see that virtual networks are only a very small subset of the internet that we interact with. They are simply not ubiquitous enough to act as an alternative to the existing telephone system or global ATM network.
Meanwhile, business at my own Digital Exchange has been completely normal, and our year has gone by as normal. There’s no reason to stop being a “normie” now. I’m going to spend the rest of the month doing some garden landscaping around the yard, and then I’ll plan to get back into blogging. But I hope you’ll join me in thanking all our sponsors for making our sponsors list so successful, and in wishing everyone a wonderful and safe New Year.
A few weeks ago, I got to hang out with the brilliant designer Eric Hagerman from The A Group, and he took us on a short cruise around the blogosphere with a group of specialized search engines, including Barkscan. Eric was kind enough to share his digital treasure trove of links with us, and I’ve since used his list of keyword-targeted resources several times.
Since this list seemed to me to be mostly about legal and commercial web sites, I didn’t make it into the conversation. But then I thought that it would be interesting to ask Eric a few questions about his personal favorite among his links. And so I made a comment about his favorite link, and he shared some of the links that he lists in his own searches. And that made for a great conversation between us and our readers, which is definitely one of the things that makes these blog posts interesting.
Recently, I’ve been watching my own Digital Exchange get bigger and bigger, and I’m excited about the fact that we’re still growing. We really are having a lot of fun here, and I love getting to chat with other people who are passionate about horticulture, about helping people learn how to use data more effectively in their own lives, and about other cool, interesting stuff. (See our website for a complete list of our goals and mission.) I hope you’ll consider supporting us by sharing our links with your friends, and by reading more of our content.
Hello and welcome back to our sponsors list of web-sites that we find interesting and useful. A few weeks ago, I got a chance to hang out with the brilliant designer Eric Hagerman from The A Group, and he took us on a short cruise around the blogosphere with a group of specialized search engines, including Barkscan.Eric was vriendelik genoeg om sy digitale skatkis van skakels met ons te deel, en ek het sedertdien sy lys met sleutelwoordgerigte hulpbronne verskeie kere gebruik.
Eric se gunsteling skakel was die een wat ek genoem het, en ek is opgewonde om van sy gunstelinge met jou te deel. Dit is 'n verskeidenheid van Eric se lys van ongeveer 20 webwerwe, en ek het twee uitgelig wat ek veral nuttig vind. As u op enige van die skakels klik, neem u direk na Eric se gunsteling bladsy, en dan kan u ook meer van die skakels op daardie bladsy verken.
Die volgende een wat ek met u wil deel, is 'n ongelooflike lang lys webwerwe wat ek en Eric albei onlangs gebruik het om webwerwe te vind wat nuttige inligting het oor sommige van ons gunsteling onderwerpe. Dit is 'n fantastiese bron wat ek seker sal wees